Opportunity assessment
Markets, customers and competitors reviewed to see which options are worth testing.
Innovation & strategy consulting
Test the next big move before you bet on it.
When you are deciding where to go next, we help you test new products, markets or business models with small experiments before you commit a serious budget.
Sounds familiar?
When the next step is a big, uncertain decision.
- You see several possible directions and can't choose with confidence.
- A new product or market looks promising but unproven.
- Your core business is slowing and you need a new source of growth.
- New ideas get debated for months but never tested.
- The board or investors want a business case you can defend.
What you get
Evidence for the decision, before the big spend.
We replace long debates with small, fast tests and a clear recommendation.
Business model options
How each option would make money, what it needs and what could go wrong.
Rapid experiments
Small tests with real customers, such as landing pages, pilots or pre-sales, to learn quickly.
Business case
A clear recommendation with evidence, numbers and next steps your leadership can act on.
How we work
Four stages, each with a clear output.
Understand
We review your goals, strengths, market and the options on the table.
You receiveA written diagnosis and agreed priorities.
Design
We turn options into testable assumptions and agree what evidence would change the decision.
You receiveA plan to approve, with scope and measures.
Build
We run experiments with real customers and collect results.
You receiveWorking changes in use, documented for your team.
Improve
We bring evidence to a decision: scale, change or stop, and plan the next step.
You receiveA review against the agreed measures, and a handover.
Selected clients
Companies we have worked with.
Questions
Common questions.
- What does an experiment look like?
- Anything that tests a key assumption cheaply: customer interviews, a landing page, a pilot with a few customers or a pre-sale.
- Is this a strategy report?
- No. You get a recommendation backed by evidence from real customers, plus a plan to act on it.
- Can you help after the decision?
- Yes. We can help launch the new product or initiative through our product, growth and operations work.
- Who is this for?
- Founders and leadership teams choosing between new products, markets or business models.
Related areas
Problems rarely stay in one area.
Next step
Tell us what you're working on.
Start with a conversation. You don't need a formal brief, just a sense of the challenge you want to solve.
What happens next
- You book a call at a time that suits you.
- On the call we get to understand the situation, your goals and any constraints.
- We follow up with a written proposal: approach, scope and next steps. If we're not the right fit, we'll tell you.